We are all well versed in using apps – they add capability to our smart phones, tablets and televisions. Installing an app boosts the functionality that is available to us, be it having a weather forecast to hand, playing a game to kill five minutes on the train, messaging friends or checking the football scores. And the beauty of this is that it is a very unique thing. Whilst several of the people you know might have the same phone as you, it is unlikely that they have the same set of apps as you, so bespoke is your user experience.