Whether your business was “born on the web” or has been around for 100 years, you’re living in the age of cloud, analytics, mobile, and social computing where omnichannel has become table stakes. To differentiate yourself from your competitors, you have to give customers an immediately engaging experience. To deliver that experience, you need freedom to experiment and innovate. Seize the opportunity and try early, learn fast, and scale easily. Claus T. Jensen, author of APIs for Dummies, IBM.